From a very young age, Roger Mylle had a passion for the world’s most popular tuber: the potato. That passion was nourished by his parents – farmers in heart and soul. Roger took his first steps in the commercial world as a distributor of agrarian products. Later he specialised in the potato trade. It was his dream to launch a finished potato product someday. Roger bundled his 30 years of experience, a healthy portion of energy and a desire for adventure, and he established Mydibel in 1988. Step by step, he transmitted his passion to his sons, Bruno and Carlo Mylle, and, when he retired in 2009, also handed over the company to his sons, under whose direction Mydibel grew into a dynamic and pioneering family business, active in over 100 countries.